Santa Claus Greets Children At Downtown New Bedford's Holiday Stroll



Downtown New Bedford Inc is excited to announce the return of Holiday Stroll. Events are scheduled from 12pm-5pm on Saturday, December 4th with a rain date of Saturday, December 11th. Elissa Paquette, owner of Calico on Union Street and President of local non-profit, Downtown New Bedford Inc, has enlisted the help of NB Creative, the City of New Bedford and Buy Black NB to bring this year’s event to life and to create an inclusive, friendly environment for all.

After last year’s festivities were cancelled due to the pandemic, local businesses and a cohort of organizations are excited to spread some holiday cheer once again. Strollers will be met with the sounds of the Seaglass Theater Company Carolers and the Southcoast Brass Band while walking the historic cobblestone streets of downtown New Bedford. Be sure to keep an eye out for a silent soap box Winter Fairy and of course, Santa Claus! Take in the sights of downtown with antique fire truck rides provided by the New Bedford Fire Museum and be sure to support local at the numerous shops, restaurants and galleries.

“This holiday season is an opportunity for small businesses to try to make up ground after what has been an inordinately difficult time for all” says Katherine Lowe, owner of Shimmer Clean & Ethical Beauty on Union Street. “We’re all coming together to make this our most successful stroll yet.” Special programming will be hosted throughout the community, including a Buy Black NB Mini Market in Bristol Hall, cookie decorating and hot chocolate at the New Bedford Harbor Hotel, live dancers from the New Bedford Performing Arts Center on the Whaling Museum plaza, youth arts and crafts at the New Bedford Art Museum, and various sales, pop-up shops, and food and drink offerings throughout dNB.

It wouldn’t be the Holiday Stroll without the tree lighting at City Hall! Stop by William Street at 5PM to listen to Mayor Jon Mitchell address the crowd and watch as the city tree shines bright once again!

Be sure to spread the word on social media and tag @dnbinc on Instagram & Facebook! RSVP and share our Facebook event here:


Downtown New Bedford Inc is a 100% volunteer-run organization that provides marketing, place-making and advocacy for downtown’s stakeholders. Our mission is to bring more people downtown every day to shop, eat, and explore all that our community has to offer!

Help us make more events like Holiday Stroll happen by supporting dNB Inc with a donation today!