Experience FallFest 2025 in Downtown New Bedford — trick-or-treating, live music, local pop-ups, and fall drinks, Saturday, October 18th!
dNB Holiday Stroll 2025
Downtown New Bedford celebrates the holiday season with its much-loved annual event, dNB Holiday Stroll!
The most magical day of the season is almost here—our annual dNB Holiday Stroll returns to Downtown New Bedford on Saturday, December 13! Get ready for a festive stroll through downtown New Bedford — with bright lights, local charm, and a little something for everyone on your list!
🎁 Shop Local & Spread Holiday Cheer!
Whether you’re hunting for the perfect present, a sweet holiday treat, or that one special “this is so you” find, nothing hits the holiday vibe quite like shopping small! This year’s Stroll spotlights the local artists, gift-curators, and indie businesses that make our community unique!
🍽️ Eat, Sip, & Savor Seasonal Specials!
When the strollers work up an appetite, downtown’s restaurants and cafes will be ready! Come hungry — many local spots will be offering special holiday-themed drinks, seasonal menus, and cozy specials to fuel your dNB adventure.
❤️ Family Fun, Holiday Magic & Community Spirit
Bring the whole family for…
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Firetruck rides + a visit from Santa
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Art, crafts, and hands-on activities for kids
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Special deals and holiday gift ideas for everyone
Help us spread the word!
Tag @dnbinc & #strolldNB in your Instagram posts!
RSVP and share our Facebook event!
dNB Holiday Stroll is brought to you by Downtown New Bedford Inc, with sponsorship support from MA Office of Behavioral Health Promotion & Prevention, Hawthorn Medical Associates, Bristol County Savings Bank, NB Creative and the New Bedford Local Cultural Council. Thank you!
dNB Holiday Stroll 2025 – What’s Happening! |
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Holiday Entertainment! |
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Location |
Time |
What’s Happening |
| In & Around Custom House Park | 12-4pm | Santa and Mrs. Claus 🎅🏼 |
| In & Around Custom House Park | 12-4pm | Southcoast Brass Band 🎺 |
| TFed Credit Union 93 Union St |
12-4pm | Antique Fire Truck Rides 🚒 with NB Fire Museum Coastal Foodshed Hot Cocoa Bar by La Rhonda – Made with Locally Sourced Cocoa & Milk Visit our sponsor MA Office of Behavioral Health Promotion & Prevention for resources on mental well-being Plus, TFed Credit Union Giveaways |
| Around dNB | 12-3 | Winter Fairy |
| Around dNB | 1-4 | Celebrate Winter Solstice with Anne Cubberly’s Giant Puppets — Mother Earth, Heliodora and Rainbow |
Support Local! #shopdNB |
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Location |
Time |
What’s Happening |
| Ambiance Settings Home Boutique 65 William Street |
12-5pm | Holiday Cookies & Free Box of Christmas tree tea light candles with purchase (while supplies last.) |
| April Evans Beauty Lounge 109 William Street |
12-5pm | Jingle Java Bar with holiday spirits plus 15% off purchases over $50 |
| Aviary Books 10 N 6th Street |
Open til 5pm | 1pm Poetry Reading & Book Signing with Sean Patrick & Bry Sharland Books & Art For Sale! |
| Be Jeweled 26 Centre Street |
Open til 5pm | Holiday Raffle, Tasty Treats, Refreshments! |
| Bushwood Tailors Opp Shop 763 Purchase Street |
Open til 4pm | Community Sweatshirt Drive + Mãe Margarida’s carrot cake & hot mulled wine! |
| Calico 173 Union Street |
Open til 7pm | 30% off our Charm Bar! Build a custom necklace, bracelet, bag charm & more–create the PERFECT gift! Plus, Vintage Coach Popup with Gold Dust Vintage! |
| Carter’s Clothing & Footwear 55 William Street |
Open til 5:30pm | Get social–get $10 off when you follow us on FB or IG! (valid on purchase of $25 or more) |
| Co+ Creative Center 137 Union St. |
12-4pm | 1:30–3:30pm Wreath-Making Workshop (Register Here) & Holiday Market with crafts, baked goods, and cocoa |
| Celia’s Boutique 111 William Street |
Open til 5pm | Cider, Sweets & Sales! |
| Cojo’s Toy World 104 William St |
Open til 5pm | 10% Off Blind Boxes (One Piece, Powerpuff Girls, Dark Forest, Nanci + MORE!) |
| Hewn 760 Purchase Street |
Open til 5pm | Shop Our New Vintage Vendor: Going Nowhere Man |
| Local Blooms 200 Union Street |
Open til 5pm | 12–3pm Cheap Skates Antiques Popup! Thrifted, Vintage & Holiday Gifts! |
| Salt and Sole 30 N Water Street |
Open til 5pm | Storewide Holiday Sale! |
| Shimmer 187 Union Street |
Open til 5pm | A Very Merry Maker’s Market at Shimmer’s new community space! |
| Spinner Publications 164 William Street |
12-5pm | 20% Off All Books |
| Star Store 715 Purchase Street |
12-5pm | Star Store Makers’ Market – Experience & Shop Local Artists! Activation Alert 🚨 Star Store Block Printing Station (BYO Tee Shirt or Buy One To Print On-Site!) |
| Sustainable Style 22 William Street |
Open til 5pm | Grab a candy cane, explore apparel made from rescued fabrics, and shop scrunchies on sale! |
| The Drawing Room 22 William Street |
Open til 5pm | 1-4pm Sangria Tasting |
| TL6 The Gallery 100 William Street |
Open til 5pm | Make Your Own Beaded Earrings with Ari & Jenny! Select Sales Throughout the Shop; Spices & Seasonings Drive: Donate new, unopened seasonings & condiments to support local families in need this season! |
| Treasures dNB 1 Johnny Cake Hill |
Open til 5pm | Sip, Shop, & Save! 20% Off Storewide! |
| The Madlila 741 Purchase Street |
Open til 5pm | 25% Off Storewide! |
| Union St Hydration Bar & Aesthetics 174 Union St |
Open til 5pm | Enjoy hot cocoa, festive snacks, and savings on select services. |
| Yum Yum Tiger 767 Purchase Street |
Open til 8pm | 15% discount on all purchases over $25, plus Funko Pop Holiday Raffle including a holiday haul of select popular items! |
Food & Drink Specials |
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Location |
Time |
What’s Happening |
| Besteas 498 Pleasant Street |
9am-5pm | New Winter Drink Menu & BOGO Giftcard Special! |
| Cafe Arpeggio 800 Purchase Street |
12-5pm | BOGO-licious deal: buy one pastry, get the second half off all day |
| Coastal Bubbles & Wine Bar 1 Johnny Cake Hill |
12-5pm | Ugly Sweater Party! Prizes, Raffles and Holiday Wine Flights $25! |
| Cork Wine & Tapas 90 Front Street |
11:30am – 1am | 3-5pm Family Card Crafting with Elyse Laurelle, Holiday Drink Specials & Brain Wheel Live 9–12 |
| No Problemo 813 Purchase St |
Open til 9pm | Holiday Cocktail Specials: Pomegranate Gin Fizz, Eggnog Carajillo & Problemo Painkiller! No Prob Tees & Gift Packs Available! |
| People’s Pressed 141 Union Street |
9am-3pm | Smoothie & bowl launch with Miss New Bedford, Dolly Mendes! FREE Smoothie Bowl Bounce Back Coupon with $50 gift card purchase! |
| PLAY Arcade 34 Union Street |
12pm-12am All Ages til 8 |
12-4 Custom Etchings by Zachariah Winter Solstice Cocktail Giftables, tokens, & gift cards for that perfect gift! |
| Quahog Republic Whalers Tavern 24 North Water St |
11:30am-11pm | Holiday Cocktails, Kids’ cocoa, Gift Baskets + Giving Tree Toy-Drive Drop |
| The Baker 562 Pleasant Street |
Open til 2pm | Holiday Donuts + Latte Special |
| The Pour Farm Tavern 780 Purchase Street |
Open til 2am | Holiday Special: Spiked Hot Cider & Guinness Braised Beef Stew! 2-4pm Experience Bierstacheln Fire Pit on The Pour Farm Patio, where we’ll literally plunge red-hot metal rods into your beer to create sizzling foam & caramelized, toasty magic! 🔥🍺✨ Bierstacheln or “beer spiking,” is a traditional German beer-warming method that gently caramelizes the beer’s sugars for a smoother, toasty finish. 4-6 pm Live Acoustic Music with Ken Richards |
| Tia Maria’s European Cafe 42 N Water Street |
Open til 8pm | Holiday Drink Specials! Maple Sea Salt Latte & Cookie Butter Hot Chocolate Featuring House-Made Flavors! 2pm Butler Flats Sea Chantey & Chowdah Society Sings Sea Music & Holiday Songs 🎶 |
Kids’ Activities & More |
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Location |
Time |
What’s Happening |
| Bristol Community College 800 Purchase Street |
12-3pm | Letters to Santa, Decorate a Grinch Ornament Craft, Cookies & Cocoa! |
| New Bedford Art Museum 608 Pleasant St |
12-5pm | Free admission! Christmas Tree Ornament Craft & Take-Home Art Kit 12-5 |
| New Bedford Fishing Heritage Center 38 Bethel Street |
12–4pm | Meet Salty Santa & Mrs. Claws, enjoy story time, a scavenger hunt, and 10% off gifts 1pm Butler Flats Sea Chantey & Chowdah Society Sings Sea Music & Holiday Songs 🎶 |
| New Bedford Free Public Library 613 Pleasant Street |
12-4:30pm | Get Crafty, Get Reading at our Ornament Crafting & Book Sale! |
| New Bedford Historical Society 21 Seventh Street |
12-4pm | Open House with Polly Johnson’s ginger cookies & lemonade, and Douglass/Johnson holiday gifts for sale |
| New Bedford Whaling Museum 18 Johnny Cake Hill |
12-5pm | Cider, Hot Chocolate and “Buy More and Save More” (up to 20% OFF $200+) at the Whaling Museum Shop! |
| Rotch-Jones-Duff House & Garden Museum 396 County Street |
Open til 5 | Experience the historic RJD House all dressed up for the holidays! Enter to win free individual membership with the price of your admission. |
| Sangha Yoga 693 Purchase Street |
Open til 4pm | Mindfulness of Breath & Sound: A 20-Minute Guided Workshop, followed by NB Symphony Strings Performance 1–2 pm. Up to 20% off Sangha Gear & $20 bonus giftcard with $100 giftcard purchase! |
Downtown New Bedford Inc is a locally-funded, volunteer-run, non-profit organization here to hype our historic downtown in New Bedford, Massachusetts! We provide marketing, place-making and advocacy for the small businesses and stakeholders of the downtown community. Our mission is to bring more people downtown every day to shop, eat, and explore everything dNB has to offer!
Help us make more events like Holiday Stroll happen by supporting dNB Inc with a donation today!
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