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DNB Newsletter - October 2009
> Chowder Fest Thank You!
> DNB Annual Meeting
> Holiday Stroll
> DNB Loan Program
> ArtWorks! TeenMural
> Adopt-A-Spot Certificate
> We Heard What You Said: Survey Results
> Downtown Beats / New Members
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Thank you
Thank you one and all to everyone who helped make the Fourth Annual Chowder Festival on September 13th an unprecedented success!
Thanks to the 100 volunteers. Without volunteers working all year round willing to do every kind of chore, even providing water for thirsty dogs that come to the festival with their owners, there is no Chowder Festival.
Thanks to the restaurants and caterers who bring their best chowders, kale soup and stuffed quahogs. Special thanks to those who bring more than the minimum requested amounts and to those who bring chowder AND kale soup AND maybe stuffed quahogs too or clam chowder AND seafood chowder. And to those who participate in the Chowder Festival AND Taste of Southcoast. And to those who come back year after year.
Since 2006 over 65 restaurants, caterers, and food vendors have participated in DNB, Inc. festivals, giving very strong support to our organization. We ask our members and readers to return the support of these restaurants by visiting them all year round. When you are wondering where to go, just pick from our menu of participants. We know they are among the best in the area. Of the sixty some who have participated since the first Chowder Festival, more than sixty are still in business. That is an astonishing statistic given the failure rate for restaurants in general and the challenges of the economy in particular during the past couple of years when people have slashed their eating out budgets. Maybe they are spending less when eating out, but in the New Bedford area it seems that people are eating out enough to support a wide variety of food establishments.
Thanks to our sponsors. The lead sponsor for the Chowder Festival is Hygrade Ocean Products, Inc. Hygrade is a leading supplier of high quality scallops, fresh whole fish, and fillets.
Thanks to the merchants who donated items to the Yankee Auction. Proceeds from the Yankee Auction will go directly to promotion of such downtown events as the Holiday Stroll and the Restaurant Run on Half Marathon day.
Thanks to Elaine Lima at the Home of the Black Whale for providing shell painting for kids and to SMILES who did the face painting.
Thanks to the judges, Greg Primo, Chef; James Pelland, Food critic, The Navigator;
Michael Rock, WFHN/WBSM Citidel Broadcasting and Norm L'Heureux, Not your Average Joes.
Thanks to the city workers who make Custom House square a clean and welcoming venue for our events.
Proceeds from the festival help enable Downtown New Bedford, Inc.’s to attain its goals of making the heart of our city an economically healthy, welcoming and vibrant place to work, live, shop, dine and visit.
| Our 2009 winners are: |
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| Judges Award |
People's Choice |
Clam chowder
First Place: Galley Grill (White's of Westport)
Second Place: Pasta House
Third Place: Me and Ed's |
First Place: Healthy Grille
Second Place: Cape Quality Seafood
Third Place: Mike's Restaurant
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Seafood chowder
First Place: Pasta House
Second Place: M&C Café
Third Place: Freestone's |
First Place: Freestone's
Second Place: Pasta House,
Third Place: Miller's Homeport |
Kale soup
First Place: Ice Chest
Second Place: Café Mimo
Third Place: On The Rocks |
First Place: Ice Chest
Second Place: Cape Quality
Third Place: Inner Bay |
Stuffed quahogs
First Place: River's End Cafe
Second Place: On the Rocks
Third Place: Cardoza's Food Emporium |
First Place: River's End Café
Second Place: Cardoza's Food Emporium
Third Place: Ice Chest |
TABLE PRESENTATION (People's Choice only)
First Place: Healthy Grille
Second Place: Cape Quality Seafood
Third Place: New England Clam Jams |
Click here for a full listing of participants!
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DNB, Inc.’s annual meeting is October 28 at the Wamsutta Club
You are invited to attend Downtown New Bedford’s annual meeting and election of officers on Wednesday, October 28 from 11:30 – 2:00 pm at the Wamsutta Club. Reservations are - $40.00. Call the DNB, Inc. office at (508) 990-2777 or drop an e-mail to dnb@downtownnb.org or call any board member.
This year we are honoring Jeff Pontiff, President of E.J. Pontiff Real Estate and Whaling City Expeditions, Inc. who will receive an Appreciation Award and retiring Board member Jack Silva will be recognized for his long tenure at DNB, Inc.
The keynote speaker will be Frank Mahady, President of FXM Associates in Mattapoisett. Frank, who was a popular speaker two years ago, will be back with more insights about downtown New Bedford. His company has just completed a two year review of its earlier findings. Their downtown analysis started in 2000, was reviewed in 2007 and again in 2009. While a lot happened between 2000 and 2007, there has been even more progress since 2007.
We met with Frank and with Jacquelyn Hallsmith, Senior Consultant at FXM. They point to thirty new businesses established downtown since their last report. They describe this growth as excellent, phenomenal and unlike anything that is going on in nearby cities.
“A great downtown has to have a place for everyone,” Frank said. They feel that downtown New Bedford is on the way to becoming that kind of great downtown. The city, they say has a unique ambiance. It’s one of the easiest downtowns anywhere to get into. It has a large population within a half hour drive who may come to the city for employment or recreation.
“The working waterfront distinguishes downtown New Bedford,” Frank said. “Tourists like nothing better than to see other people working, and you don’t need a tour guide to appreciate it.”
Educational attainment is a continuing problem in New Bedford where only 50% of the population has a high school diploma. However, the growth of the Star Store UMass campus, Bristol Community College and other organizations provide the beginnings of “a critical mass of educational functions downtown, ” Jackie said.
Just seeing students out and about downtown can be a boost to the educational aspirations of young people who may not see too many schools or students in their day to day experience.
This will be a thought provoking presentation of where New Bedford is and could be.
At this meeting we will also talk DNB, Inc.’s achievements of the prior year and our aspirations for the coming one. Downtown New Bedford, Inc. is entering its 20th year as a stronger and more active organization than it has ever been.
Last year at the annual meeting we introduced incoming Executive Director Diane Nichols. Her leadership in the past year has enabled DNB, Inc. to launch several new initiatives and bring unprecedented success and expansion to annual events such as the Taste of Southcoast and the New Bedford Seaport Chowder Festival.
New initiative: Adopt a Spot
In coordination with Operation Cleansweep DNB, Inc. initiated a downtown Adopt a Spot program. Merchants, employees, custodial staffs and business owners alike have signed up to be responsible for keeping specific areas of the city tidy, free of trash and weeds. This work supplements the work of the city crew that has been affected by budget cuts. This initiative has had a visible effect on the look of downtown. At this point there are only a few unadopted spots left in the downtown. If you are interested in adopting one of them, call DNB, Inc. at (508) 990-2777.
New initiative: Restaurant Run
To give people who come to the city to watch and participate in the annual New Bedford Half Marathon something to do during and after the race, DNB, Inc. organized the first ever Restaurant Run. On this day restaurants offered free samples, and retailers who might not ordinarily be open on Sunday were open. Some had special sales. A contest ensued to see how many retail and restaurants a participant could visit during the “Run”. Prizes were given to people who had cards stamped at each participating shop and restaurant. This unique combination of running, shopping, museum going and eating was a big success. Because it draws from wide geographic area, it introduces people from out of the area to downtown New Bedford. The Restaurant Run will be held again next year on Half Marathon day, Sunday, March 21, 2010.
New initiative: Spring Window Decorating Contest
Later in spring DNB, Inc. organized a window decorating contest that helped give the city a fresh new look. Winners received publicity on the DNB, Inc. web site and special recognition from the Mayor.
New initiative: Monthly on-line newsletter, Facebook, Twitter

In March DNB, Inc. began publishing a monthly on-line newsletter rather than a quarterly combination print and on-line publication. It also began using a far greater number of blast e-mails to keep the members informed of downtown activities. DNB, Inc. is now on Facebook and Twitter.
Year #2: Holiday Stroll
This calendar year will end where Diane started when she began as Executive Director, with the downtown Holiday Stroll. This year the event will be expanded and held over two days, December 5th from 12 noon to 7 pm and Sunday December 6th from 12 noon until 4 pm.
All of this is accomplished with a modest budget. And all of it is accomplished by two part time employees, Diane Nichols and longtime administrative assistant Marianne Conley Hodgson. They have the help of a very active Board of Directors, a large group of volunteers, city government and alliances with many other downtown organizations.
So please come, help honor the achievements of our members and celebrate the progress of downtown New Bedford and Downtown New Bedford, Inc.
Sidebars:
FMX Associates, Francis X. Mahady, Founder and Principal
Frank Mahady is a keen observer of the city, and with his associates, a good listener to the people of the city and a careful analyzer of trends. He sees New Bedford in the context of many other urban areas and is able to compare its progress to that of other cities for which his company has prepared reports, analysis and recommendations.
All of the following information on FXM Associates’ projects is from the company’s web site www.fxm.biz
Mr. Mahady is an economist and planner with over 30 years’ experience in community and regional planning nationwide. He is the author of more than 200 reports, journal articles, and presentations in the fields of economic development, transportation, land use and demographic forecasting, and social and economic impact assessment. His clients include state and federal agencies, regional and municipal governments, non-profit organizations, engineering firms, and development companies.
FXM has done analysis and prepared reports on the following New Bedford projects:
Economic Development Strategy for Downtown New Bedford
City of New Bedford and the Commonwealth of Massachusetts Department of Housing and Community Development
FXM Associates was retained to prepare a full downtown economic development strategy for historic New Bedford.
Elisha Thornton House, New Bedford, Massachusetts
New Bedford Historical Society
FXM provided development consultant services to help the New Bedford Historical Society determine a cost-effective approach to redeveloping this vacant and vandalized city-owned historic property. FXM Associates assessed the market feasibility of different uses – office, retail, institutional, residential – as well as the rehabilitation costs and income potential associated with each reuse scenario.
The Corson Block
Waterfront Historic Area League (WHALE)
New Bedford, Massachusetts
FXM provided different development options incorporating costs and income, each requiring varying levels of fundraising, for both non-profit and commercial users. Different ownership structures were suggested, including partnership with the National Park Service (NPS). FXM recommended keeping the upper floors non-profit in conjunction with the NPS, either as owners or on a long-term lease.
New Bedford, MA Master Plan – Phase I
City of New Bedford
As part of a three-phase Master Plan study for the city of New Bedford, FXM Associates’ Phase I work effort included preliminary analyses of pertinent secondary source data on the city and regional economy, including employment and wages by sector.
Freight Ferry Terminal Market Analysis and Business Plan
Massachusetts Executive Office of Transportation and Construction and
New Bedford Harbor Development Commission
As part of the New Bedford Freight Ferry Terminal project, FXM Associates led the consultant team effort in assessing market demand and operating requirements for a freight ferry and roll on-roll off (ro-ro) cargo facility at the State Pier in New Bedford.
Port of New Bedford, Benefit/Cost Analysis of Navigational Dredging
New Bedford Harbor Development Commission, U.S. Army Corps of Engineers
FXM is assessing possible direct, indirect, and induced economic effects of dredging the navigational channel in New Bedford/Fairhaven Harbor.
New Bedford/Fairhaven Harbor Master Plan, Massachusetts
Harbor Master Plan Committee
FXM Associates along with its subcontractor, Seafood Datasearch, provided an in-depth market and trends assessment of the seafood industry, other maritime industries, and all recreation and tourism industries associated with the New Bedford and Fairhaven harbors.
Pope’s Island Marina Expansion
New Bedford Harbor Development Commission (HDC)
As part of a consulting team headed by Marina/Consult, Inc. (Barnstable, MA), FXM provided market and economic impact analyses and development advisory services on a proposed $14 million expansion of the Pope’s Island Marina and Pope’s Island Park.
A. Jack Silva III, Vice President of Commercial Lending, Bristol County Savings Bank
Downtown New Bedford, Inc. would not have made to its twentieth year without contributions from individuals who have stepped forward at critical times to take leadership roles. Jack is just such a person.
He says that his desire is slide out quietly, but we won’t let him go without a round of loud and warm applause.
“Instead of a story about me, and the past,” he says, “I’d much rather see more stories about all of the positive things that DNB, Inc. is involved in NOW, and all the great work that Diane is doing as the organization’s face. I think that she is terrific… and just what DNB, Inc. needs.”
Just a few words about Jack first:
He has been on the board of directors since 1995, was president of the organization from 1997 through 2002 and was our Person of the Year in 2001. He has also been on the Financial Incentives Committee since 1995. During his tenure, the Downtown Loan Program http://www.downtownnb.org/loanprogram.htm has been responsible for injecting many millions in loan capital into the downtown area.
Currently annual commitments by member banks - BankFive, Bristol County Savings Bank, Citizen-Union Savings Bank, First Citizen's Federal Credit Union, Sovereign Bank, and Webster Bank - are $2,850,000. Since its inception in 1990 the program has accounted for $22,320,747 in downtown investment loans under the Downtown Loan Program.
Like retired Executive Director Orren Robbins, Jack is an avid golfer and for several years coordinated the annual Downtown New Bedford, Inc. fund raising golf tournaments. He was also successful in turning the annual Downtown Gala into a fund raising event.
Downtown New Bedford, Inc. used to have financial support from BayBank, from NBIS, from Compass Bank, and others. With bank consolidation, those sources of funding were reduced or eliminated, and DNB, Inc. became more reliant on its own fund raising abilities to keep its doors open. Jack stepped up to make sure DNB, Inc. would remain financially stable during that period.
So, from DNB, Inc. to Jack, Thank You and Happy Golfing
Recognition award to Jeff Pontiff
Jeff Pontiff is the busy owner of E. J. Pontiff Real Estate and the president of Whaling City Expeditions, Inc. He is a Licensed U.S. Coast Guard captain of the 26 passenger boat the Acushnet. He gives harbor tours and offers water taxi services. He tries very hard to connect the downtown and the waterfront.
One way or another Jeff is in the middle of a lot of downtown activity.
His is a familiar name because we see his real estate listings on buildings throughout the downtown.
Just recently his company brokered the sale of the Berk’s Militaria building at 139 Union Street to Chris Schlesinger, owner of Cambridge's East Coast Grill and the Back Eddy in Westport who bought it with a partner, Bart W. Bussink a Cambridge area real estate developer. According to an article in the Standard Times they are open to ideas for the use of the building.
Jeff was the broker for the sale of the 1832 Coggeshall Counting House on Front Street where his office used to be. The building was purchased by Coalition for Buzzards Bay which is doing a completely green renovation. His company also brokered the leased of the newly opened Ginger Grill on Purchase Street.
Recently they listed the vacant lot on Union Street that used to be home of the Keystone Building.
Besides new restaurants and retail businesses he sees a lot of service and government businesses moving into the city and steady growth ahead.
Being busy doesn’t stop him from being available, sometimes on quick notice, to help Downtown New Bedford, Inc. “He’s just there when we need him,” says Administrative Assistant Marianne Hodgson.
He is a dedicated volunteer at the DNB, Inc. Festivals as well as the Working Waterfront Festival, among other volunteer jobs.
If a job needs to be done, he will pitch in to get it done. At the Chowder Festival he saw that two dogs that had come to the festival with their owners had become thirsty in the heat and found bowls and water for them.
On the day we spoke to him he was busy answering his cell phone as well as seeing to the needs of visitors from the Beverly Yacht Club who were in moored in harbor for the Working Waterfront Festival and ready to water taxi in for dinner. He was also trying to wrap up enough details to get away for a week’s vacation.
To potential downtown detractors Jeff says, “I have been here for eleven years, and the progress has been phenomenal. It takes time. We are in stride to be all we can be.”
He adds, “We will raise the bar, and everyone will have to keep up.”
Considering his professional and volunteer commitments, keeping up with Jeff is hard to do. |
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2nd annual Dowtown Holiday Stroll
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Downtown New Bedford, Inc. presents the 2nd annual Dowtown Holiday Stroll on Saturday, December 5th from 12 noon to 7 pm. And Sunday December 6th from 12 noon until 4 p.m. Santa and Mrs. Claus will arrive at Custom House Square by fire truck at noon and set up shop on Centre Street to greet their young admirers . . . musicians will perform . . . the aroma of holiday treats will fill the air . . . the city’s giant tree will sparkle on the Library steps . .
. all this and more is what visitors will experience at the Downtown Holiday Stroll. From Centre St. to County Street, the entire downtown area is humming with new activity. It is this new vitality that the Stroll will celebrate. Retailers, restaurants, museums, galleries, residents and city officials all enthusiastically participating.
Everyone looking for a memorable way to kick off the 2009 holiday season is invited to be in Downtown New Bedford. There will be free children’s activities at the National Park Visitor Center, at ArtWorks and at the Bristol Building on Purchase St.
Fire truck rides will be available for the younger set. Musicians will entertain in the Whaling Museum, on the streets, and more. Trolleys will provide free transportation in a loop around the entire Stroll area. Parking at the Elm St. and Zeiterion garages and on Custom House Square will be free. At 4:00 on Saturday, Santa and his young followers will parade up William Street accompanied by the New Bedford High School Band to witness the lighting of the giant tree on the steps of the Public Library.
And along with all these fun activities, unique and special gifts for the whole family will be available at more than 30 downtown shops.
The entire SouthCoast community is invited to celebrate the holidays by celebrating the New Downtown New Bedford! Additional information available by calling Downtown New Bedford, Inc at 508-990-2777. |
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The Downtown New Bedford, Inc. Loan Program
and the Many Commercial Loan Options Available
by Kevin T. Pelland, Citizens-Union Savings Bank, Vice President of Commercial Lending
First in a series of articles about the Downtown New Bedford, Inc. Loan Program
As some of you are aware, Downtown New Bedford, Inc. has for many years offered commercial loans to businesses and potential businesses located in the geographic downtown area. These loans generally offer a reduced rate, a favorable term or some other valuable incentive to do business in the downtown. Below is a list of the many options available under the Loan Program, so rev up your shopping cart, as we are about to go on a commercial loan shopping spree.
Most of you reading this are probably aware the term commercial loan implies a loan to a business or an individual for business purposes and not a loan to an individual for purposes such as purchasing a personal vehicle, residence, recreational vehicle, etc. A commercial loan usually has a specific purpose and is underwritten for a term to coincide with that purpose. There are a number of ways and options to write the commercial loan that fits your borrowing needs. In the following paragraphs we will explore the various types and options of commercial loans, how they are written and what each type is most appropriately used for.
The participating banks in the Downtown New Bedford, Inc. Loan Program are:
BankFive
Bristol County Savings Bank
Citizens-Union Savings Bank
First Citizens' Federal Credit Union
Sovereign Bank
Webster Bank
Definitions:
Amortize: The amount of time in which the loan is termed out over and repaid.
Depreciation: The wear and tear and useful life of a fixed asset (furniture, fixtures, equipment, machinery, etc.).
Term Loans:
Commercial term loans are generally written for a specific purpose: to purchase equipment, inventory, commercial vehicles, etc., and are normally written to amortize no longer than the useful depreciable life of the asset being purchased. An example might be a small company owner purchases a pick up truck for the business. The loan would be written for a term of 3 – 5 years and would probably be secured by that vehicle. There are examples of term loans written for a longer term for larger capital equipment expenditures such as a commercial fishing vessel, printing press, welding machine, etc., which have a much longer depreciable life span and might be written and amortized over a 10 – 12 year term.
Time Loans:
Commercial time loans are, by their nature, written for a much shorter period of time, usually 30, 60, 90 and sometimes up to 180 days for a very short term borrowing need. Often times this type of loan is used to “bridge-the-gap” between the time something is either purchased or sold and when the funds become available. This type of loan always has an identifiable and documented repayment source that coincides with the maturity date.
Demand Loans:
Commercial demand loans have no fixed maturity and are payable in full at any time. These types of loans are reviewed frequently (at least annually) and are sometimes converted to a term loan. Demand loans are an option when the source and timing of the repayment of the loan is somewhat uncertain. This type of loan can be secured by a specific asset or an all business asset lien.
Real Estate Loans:
Commercial real estate loans are written for a variety of purposes and are structured in a variety of different ways to coincide with the purpose of the loan. A couple of quick examples are land, land development and construction loans, which are usually written for short terms and sometimes convert to permanent mortgages. Permanent mortgages for commercial real estate are usually for the purposes of purchasing, improving, and refinancing a commercial property and are written and amortized for a much longer term, in some cases up to 20 – 25 years. Generally the property that is being financed also secures the loan.
Lines of Credit:
Commercial lines of credit are often used for working capital purposes to fund timing differences between when a business expends cash to produce a product or provide a service (accounts payable) and when that business receives payment for the product sold or service provided (accounts receivable). Another appropriate use for a line of credit might be for large seasonal purchases of inventory with the expectation that the line will be retired and paid when the inventory is eventually sold.
Suffice it to say that there are a bevy of different options available for just about any commercial borrowing need. Under The DNB, Inc. Loan Program, each loan request is uniquely different and requires a seasoned commercial lender to analyze and underwrite the borrowing need properly and appropriately to match and meet the businesses needs.
Next Month:
We will discuss the loan application process. |
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Watch the Teen Mural develop on Carter’s wall
During the Chowder Festival when the YMCA ran lobster races in Carter’s parking lot, the Carter’s wall facing Custom House Square was just that, a blank wall. Now it is a work in progress as a group from ArtWorks begins mural number seven they have created in New Bedford.
Right now the mural is partially completed. It will be done soon, as weather allows.
The design was developed by teens in the ArtWorks Teen Mural Program under the direction of Dr. Severin (Sig) Haines. The teens are preparing a brochure that tells about the artists and will put together a photography exhibit documenting the work.
The design will pay homage to the artists who lived and worked in New Bedford and are known both nationally and internationally. The concept for the design is to include the tools, the city as a working site and the historic context of the later 1800 and early 1900's when photography was just getting started as an art form.
ArtWorks is planning a celebration on Thursday, Nov. 12th. and will be inviting all their downtown partners. |
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Adopt A Spot Participants Receive Certificates of Participation
On September 9, 2009 Kelly Carvalho owner of On a Roll Restaurant on Union Street accepted the first Certificate of Participation issued to Adopt A Spot program participants. She was singled out for her enthusiastic advocacy of this program. She also accepted a broom and waste pan donated by Milhench Industrial Supply at a press conference held in front of her restaurant.
Even before the official certificate was issued, Kelly was busy keeping her spot on Union Street clean, very clean. She also keeps part of Wings Court planted, weeded and tidy.
On a Roll is one of over twenty downtown business people now involved in Adopt a Spot, and the results are visible. Our community roads compare very favorably with the roadsides of many local communities.
These are the participants. Thank them when you see them. If you would like to adopt one of the few remaining spots, please call DNB, Inc. at (508) 999-9072.
| Diane Nichols, DNB, Inc. |
105 William Street |
| Jeff Pontiff, E.J. Pontiff Real Estate |
Hamilton from Front to Water Street |
| Cheryl Moniz, Arthur Moniz Studio |
In front of the gallery |
| Arthur Bennett, Residential |
18 Centre Street Area |
| Elaine Lima, Home of the Black Whale |
Purchase Street to Sears Court |
| Sally Spooner, DNB, Inc. Reporter & Photographer |
Downtown Area - Weeding |
| Kelly Carvalho, On - A - Roll |
Wings Court Lower Part near Union |
| Cecilia Brito, Celia's Boutique |
Front of the Boutique |
| Maintenance Staff, YMCA |
Entire Block around YMCA |
| Maintenance Staff, Trinity Regency Towers |
Perimeter of Regency Towers |
| Maintenance Staff, McDonalds |
Perimeter of McDonalds |
| Maintenance Staff, Probate Court |
Perimeter of the court |
| Maintenance Staff, Ocean Explorium |
Perimeter of the Explorium |
| Bob Konkel, Creative Counseling Solutions |
William St. side of Custom House Square - Fountain Area |
| Maintenance Staff, Whaling Museum |
Perimeter on all 4 blocks around the Whaling Museum |
| Joyce Dutra, The Crystal Garden, The Doll's Closet, The Green Lantern & This and That - |
in front of Store |
| Terri Romanovitch, BCC |
Perimeter around school building |
| Rob Gould, Café Arpeggio |
In front of store on Purchase and around corner on William St. |
| Diane Nichols, DNB, Inc. |
105 William Street |
| Bruce Lider, Lider & Fogerty PC |
Perimeter 175 William Street |
| Lori Ortiz, Union Street Lofts |
Pleasant to School & Purchase - Union to Family $ Store |
| Maintence Staff, Veterans Trasition House |
Willis St between Pleasant & Purchase St. |
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We Heard What You Said
Volunteer Lew Silvia surveys
2 Chowder Fest customers |
We have surveyed our Chowder Festival customers for two years now, and the results help us in planning. In the survey we ask questions about the event itself and how to make it better. We also ask questions about the city as a whole, why people come and how to encourage more people to visit more often. It is not a scientific or perfectly constructed survey, just an informational survey. After two years we know a bit about its accuracy because some statistics were very similar from one year to the next.
This year the average chowder festival visitors came in a family group of four. Over 1/3 of the time the person responding to our survey is age 40-55. Chances are great that the person responding is neither a downtown New Bedford student (only one in our survey) nor someone who works in downtown New Bedford (22).
About seventy percent of our New Bedford visitors have been to more than one chowder festival. The percentage is just about reversed for out of town visitors. About seventy percent of them are at their first festival. It averages out to about 50/50 overall for first time visitors and Chowder Festival veterans. The visitors from non-New Bedford zip codes, who are just over 50% of the customers, come from nearby towns and as far away as Pennsylvania, California and Florida. Although quite a few people come from Fairhaven, Dartmouth and Mattapoisett, few come from nearby cities Taunton and Fall River.
Last year we reached 161 people who had roughly 220 people in their groups. This year we reached almost the same number of people, 169, but there were more people, 324, in their groups. Therefore there were more responses as sometimes one person in the group responds to a question, sometimes more than one.
Most of what we learned from the survey is very good news. Ninety two percent of the people we surveyed found the event to be good or excellent this year. People from non-New Bedford zip codes were a little more likely to give the event an “excellent” rating.
The comments about what to do better next year focused mainly on crowded conditions this year. Some people wanted a return to the two tent system. Some wanted lines directed as they are in the bank. Some wanted preference given to ticket holders so they could enter without standing in line with people who were buying tickets.
We want you to know that we heard what you said and already have plans to do things differently next year so an even larger crowd could be accommodated more comfortably.
DNB, Inc. Executive Director Diane Arsenault Nichols says, “Next year we will spread out and expand our borders. We will do more with the streets. Maybe we will move the voting and the Yankee Auction.”
It is noteworthy that there were no comments or complaints about the food, the service or the price. None. Not one. No one complained about buying tickets for beer, cold drinks, ice cream or sandwiches. One person thought free beer samples would improve the event. One person thought the music was too loud.
How they heard about the event: Word of mouth is the most common way people learn about the festival. It didn’t matter if they were from New Bedford, California or Pennsylvania, 32.45% learned about the festival by word of mouth. The percentage was close to identical to last year’s 31.49%. The newspaper was in solid second place with 32.08% followed by radio at 11.32%. About 10% of New Bedford residents heard about it from multiple sources, an indication of the success of the advertising. Other print media, SO CO Magazine, What’s Up Magazine, flyers, the YMCA mailer were also noted. As with last year, the Internet and e-mail were far less effective, percentage wise. Only one person last year heard about the Chowder Festival via the Internet. This year the number was four, with one additional person noting Facebook. It seems that the predominant demographic the festival appeals to is not looking for its entertainment information on the Internet.
Other statistics may suggest why so few people are using the Internet. One factor is the small number of students. Furthermore, only about 25% of the people we surveyed are under thirty.
Other things they would do on the same day: Cooking demonstrations were the most frequently mentioned, which is the same result as last year, followed by arts and crafts booths with retail booths and historic tours just a little behind.
When retail booths have been available, they haven’t been widely attended. So surveys may not predict real behavior. Historic walking tours were available this year, but some people evidently didn’t hear about them.
The YMCA’s popular first time lobster races presented an attractive option to the chowder tent and may have opened people’s eyes to combining the chowder festival with another event. This event may have helped pave the way to adding more events to the chowder festival.
Other things they do when they visit New Bedford:
Keeping in mind that the people who attend the Chowder Festival are already at an eating event, it is not surprising that they also like to attend other events and eat out in downtown New Bedford. Almost half come for one of three reasons: to eat out (20%), to attend events (15%) and to shop (10.5%). Those were the top three reasons last year too, although attending events was the number one category followed by eating out and shopping. There was a large overall increase in the number of things people report doing downtown. Last year there were 349 responses divided among shopping, National Park, dining, museums, events, the Z, entertaining out of town visitors, professional services, ferries, school, work and other. People can choose as many things as they do. This year there were a couple more selections, like the Explorium, and there were 658 total responses divided among the categories.
How often they come:
When working from a small sample, as we are, it’s hard to know if what you see is a genuine trend or a fluke, but what we saw in this survey, as well as what we see from anecdotal observation, is a large increase in the number of monthly visitors to the city. They don’t come for a single purpose but do a variety of things while they are here. Last year 21% said they come to the city monthly. This year it was 40%, and they reported doing more things. It is very encouraging that people see the city as a genuine destination for a variety of activities.
What else they would like to have in downtown New Bedford: Keeping in mind once again that the people who are at the Chowder Festival are at an eating event, it is not surprising that they would like to have more events in Downtown New Bedford and would like to go to new restaurants. There is some contradiction between what people say they would like to do and what they actually report doing. On some surveys, people who are looking for more events do not report attending AHA! Nights.
Besides wanting more events and restaurants, they would like better parking.
One person wanted an end to street people and one wanted empty store fronts eliminated. One person complained about dirty streets. In general this kind of comment comes from non-New Bedford zip codes.
There was a reduction this year in people who wanted more retail downtown, maybe in recognition of the increase in retail activity over the last year. While there were 658 responses about what people are actually doing downtown, there were 237 responses about what people would like to do (more retail, more events, etc.). We call this the doing and wishing ratio and think that a rate of 2.78 activities done for each one wished for is a very encouraging. We can imagine that if this ratio had been tracked for the past ten years the numbers would be different. Last year there were 349 activities reported to 154 wished for or a 2.27 ratio. The results were good last year; better this year. Next year we may perfect this comparison so it can be tracked from year to year and be more statistically accurate.
It used to be thought that a single well known retail store could serve as an anchor that would draw more people to downtown. There was little support for a single destination store from the people we surveyed last year (3%) and even less this year (.42%).
The results of this year’s survey are attached. |
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| Downtown New Bedford, Inc. welcomes new members: |
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Common Sense Environmental, Inc.
Newly located at 105 William St., Suite 22
Phone: (508) 858-5606
http://www.commonsenseenv.com/
Common Sense provides comprehensive environmental evaluations of industrial, commercial and residential properties. |
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No Problemo
Downtown New Bedford’s popular Mexican Restaurant
813 Purchase Street
(508) 984-1081 |
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The Ginger Grill
is open for business
778 Purchase Street
(508) 993-9090 |
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The Celtic Coffee House
is open for business
42 North Water St.
(508) 992-1004 |
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There will be laurel this year!
Thanks to the fund raising efforts of Laurel Lady Marianne Conley Hodgson, there WILL be laurel this year although the coffers are not yet 100% filled and more donations are always welcome. And extra will just be rolled into the next year. Downtown without laurel last year was just too bare.
LAUREL DAY IS TUESDAY, DECEMBER 1ST , 8:00 AM CUSTOM HOUSE SQUARE
Expect a call any day now from Marianne asking for volunteers. Or call to add your name to the list. Ladders are always needed and warm clothing is usually a must.
Putting the laurel up on lamp posts in the historic district is one of the most enjoyable volunteer efforts of the year, assuming the weather is somewhere above zero and it’s not snowing or windy. In an hour or an hour and a half the historic district transformed for the holiday season. |
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